Banana Republic Re-Issues The Original “Dissent Collar” Necklace to Promote Equality
50% of the Purchase Price to Benefit the American Civil Liberties Union Women’s Rights Project
NEW YORK – January 7, 2019 – Banana Republic is re-issuing the original “dissent collar” necklace in limited edition to support the work of the American Civil Liberties Union (ACLU) Women’s Rights Project — the non-profit’s arm of the ACLU co-founded by Ruth Bader Ginsburg early in her career, to advocate for gender equality and women’s economic rights through systematic legal reform.
Banana Republic’s commitment to equality has been core to the brand since the beginning – starting as an explorer brand co-founded by a husband and wife team, whose partnership laid a strong foundation of equality. To this day, equality remains woven into the fabric of the business as well as within that of parent company Gap Inc, which was also co-founded by a husband-wife team who invested equal amounts to start their business. In 2014, Gap Inc. became the first Fortune 500 company to announce equal work for equal pay, with its methodology and data independently validated by a leading gender and diversity firm. The company conducts an annual global pay equality review across its brands using this methodology.
“Banana Republic is designed for life with no boundaries and equality has always been a part of our brand DNA. We value the opportunity to support women’s rights and the ACLU Women’s Rights Project,” says Mary Alderete, Banana Republic Chief Marketing Officer. “As a brand co-founded by a woman and a company that continues to empower strong women, we want to show our appreciation and support to those who are using their voices to champion equality every day.”
Banana Republic will re-issue the original “dissent collar” necklace and donate 50% of the purchase price to the ACLU Women’s Rights Project. This limited-edition glass stone and brass jeweled black bib necklace with velvet tie is available on bananarepublic.com for pre-order on January 7, before its January 15 on sale date.
Follow the journey: @bananarepublic #BRNoBoundaries @aclu
About Banana Republic
Banana Republic is a global apparel and accessories brand focused on delivering modern, versatile classics designed for a life with no boundaries. Curious, connected and out in the world, Banana Republic provides a wardrobe of favorites – clothing, eyewear, jewelry, shoes, handbags and fragrances – all made for a life in motion with the finest materials and fabric innovations. Founded in San Francisco, Banana Republic is located in about 700 company-operated and franchise retail locations worldwide.
About the American Civil Liberties Union
The American Civil Liberties Union (ACLU) and their Women’s Rights Project have made progress by establishing essential protections for women and challenging cultural norms that dictate traditional roles according to gender. Today the ACLU continues to lead litigation and advocacy work that ensures women have equal rights in every realm of life – in the workplace, in education, in the criminal justice system, in the home, and in public.