News and Events

  • Joy It Up: Knit Bombing with Gap

    Everything's better wrapped in a sweater. Gap's spreading the joy one stitch at a time with "knit bombing;" a new style of street art that wraps everyday objects in knitted cloth. Gap's Knit It Up campaign brought holiday cheer to winter trees and park benches by creating art installations with a warm, and light-hearted feel. Check out the behind-the-scenes video to see how Gap turned their photo shoot into a joyous occasion with plenty of knit bombing and a bit of snow.

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  • CGV Interactive Ad

    This Spring, Gap ran an interactive ad campaign on a mega-size multi-touch screen at multiplex cinema CGV. Through the screen, people could see the Gap Spring campaign and collection. Using the touch screen, fans were able to take a picture of themselves and send it to their mobile.

    CGV Interactive Ad - Picture 1
    CGV Interactive Ad - Picture 2
    CGV Interactive Ad - Picture 1

  • Gap "Modern Design" Tabloid

    This Spring, Gap collaborated with Elle to create a tabloid featuring top Korean models, 2011 trends, new Spring items and Gap news. The tabloid was distributed at every Gap store as well as inserts in March editions of Elle, Ella Seoul and Luel.

    Gap 'Modern Design' Tabloid - Picture 1
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    Gap 'Modern Design' Tabloid - Picture 3
    Gap 'Modern Design' Tabloid - Picture 4
    Gap 'Modern Design' Tabloid - Picture 1

  • Gap's Mobile Application gets a Spring Makeover

    Gap’s mobile app was updated for Spring and featured new content like "Style vs Style" and “Weekly Hot item” along with a new GapKids product catalogue. Existing favorites “Listen to it” and “My jean, My fit” were also updated for the Spring Season.

    Gap Mobile App Spring Makeover - Picture 1
    Gap Mobile App Spring Makeover - Picture 2
    Gap Mobile App Spring Makeover - Picture 3
    Gap Mobile App Spring Makeover - Picture 4
    Gap’s 'Born To Fit' Mobile App Launches for Fall - Picture 1

News & Events

Joy It Up: Knit Bombing with Gap Everything's better wrapped in a sweater. CGV Interactive Ad This Spring, Gap ran an interactive ad campaign on a mega-size multi-touch screen at multiplex cinema CGV. Gap "Modern Design" Tabloid This Spring, Gap collaborated with Elle to create a tabloid featuring top Korean models, 2011 trends, new Spring items and Gap news. Gap's Mobile Application gets a Spring Makeover Gap’s mobile app was updated for Spring and featured new content like "Style vs Style" and "Weekly Hot item" along with a new GapKids product catalogue.
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